This was my Final Project for Typography 3: Expressive & Experimental; a class at The Art Institute of California-San Diego. I had to design a novelty beverage, and than market it. I decided to devote most of my time to the overall concept; a poisonous alcoholic beverage. The bottle is shaped like a syringe and is so deadly that one sip of it will cause death. In order to purchase Euthanasia the buyer must sign a waiver, so their family cannot hold Juggernaut Beverage Co. Liable for their untimely demise. Below is the promotional video for Euthanasia. Thanks to Taejung for help in Final Cut Pro. Enjoy.